The course aims at making the students acquire a piece of in-depth knowledge about the specialized field of
“event management” and to become familiar with management techniques and strategies required for the successful planning,
promotion, implementation, and evaluation of special events.
Management of events has traditionally been alluded to as a post marketing activity and assigned
the classic production responsibility as in any manufacturing firm. The term management of
events, therefore, carries a totally different connotation when used in the context of events.
Management theory would suggest that marketing is also a part of management. Management
of an event encompasses all activities involved in planning, organizing, staffing, leading and
evaluation of an event.
Event Management – Concept
The concept of Event management is all about applying project management to the creation and
development of festivals, events, and conferences. It focuses on studying the intricacies of the
brand, recognizing the target audience, devising the event concept, planning the logistics, and
coordinating the technical aspects prior to actually executing the modalities of the proposed
event. Post-event analysis and ensuring a return on investment have become chief drivers for
the event industry.